Our Story…

It all started a few years ago when a mother with teen and preteen daughters went on a shopping trip. The mother was made keenly aware of what beauty products were available to purchase. She was shocked at the explicit and suggestive names found on numerous brands of lip gloss. She didn’t feel it was appropriate for her 13 year old daughter to put such messaging in her pocket, let alone on her lips. The mother went home with no lip gloss, but with a strong desire to make a difference. After collaborating with her friends, an idea was born to create a lip gloss that would support a positive message, not only for her girls but for women everywhere.

Enter What’s Your Virtue?, a company founded by three friends who believe beauty starts from within. We want to remind all women of the simple and virtuous things in life. What better place to start than on your lips?

After several years of hard work and research, those three friends are excited to finally enter the marketplace with their own formulated gloss, Lip Bliss, a great product with an even better message.

We want your lips to be as happy as ours.

Amy, Molly, and Sara